Launched on 31 October 2013, this initiative was designed to increase collaboration with leading business events agencies, event companies and travel agents based in China.
China presents the biggest growth potential for BESydney’s corporate incentive business and the client pool continues to grow and develop. This initiative builds on BESydney’s already strong ties with this unique market, which dates back to 2004 when the bureau opened its office in Hong Kong – the first Australian bureau to establish an in-market presence in Asia.
BESydney has engaged five leading industry partners throughout China based on their past, current and future business potential. These industry partners share a passion for Sydney and NSW as business event destinations and see the potential to grow the number of events that travel to Australia’s harbour city. This initiative is mutually beneficial and will achieve long-term benefit for both BESydney and its selected distribution partners.